Apple

Description

The notion of pure, classic songwriting is one of the core aspects of Apple and Oh Yeah is Cooks most direct attempt. The track begins with his untreated vocals placed atop a strummed acoustic guitar singing the entrancing main hook. The video is just as open: Cook is front-and-centre performing the song directly to camera. Cook says the song itself like most pop music is really about confidence & escapism, and how bittersweet those things can feel.

Cook further states: Apple is my own take on Personal Computer Music. Ive always been interested in the blurred line between bedroom and professional studio production, and at what point a personality either gets created or accidentally takes shape. For me theres a great sense of freedom in combining something slick with something naive a reality where anything could happen. In calling the album Apple, I wanted to draw attention to one of the simplest, most everyday objects, which somehow contains references to almost everything imaginable from computers to The Beatles, New York to Snow White, and an entire world of history and mythology. A little free advertising doesnt hurt

7Gs seven instruments (Drums, Guitar, Supersaw, Piano, Nord, Spoken Word, Extreme Vocals) form the sound palette of Apple. Described by Cook as threatening to be an instrumental producer album, then becoming a songwriter album, the album features some of his most ambitious and emotional songwriting, as well as his most vivid sonic ideas as a producer. Together, 7G and Apple showcase Cooks sheer breadth of ideas, and illustrate why hes one of the most vital artists working today.